Introduction

Brave and Better, LLC (“Brave and Better,” “we,” “us,” or “our”) respects the privacy concerns of our customers and all users of our websites, digital products, applications, email content, social media, and any other products or services we provide (collectively, the “Services”). We are committed to protecting your personal information and honoring your trust in us.

This Privacy Policy (the “Privacy Policy”), together with any additional documents or notices referenced within it, explains the basis on which any personal data we collect from you—or that you provide to us—in connection with the Services will be collected, used, processed, and shared. Our goal is to help you clearly understand how your information is handled when you interact with Brave and Better.

We may update or modify portions of this Privacy Policy from time to time. When changes occur, we will revise the “Last Updated” date at the top of the Policy. We encourage you to review this Privacy Policy regularly to ensure you understand how your information is being used. If material changes are made, we may provide additional notice as appropriate.

Please read this Privacy Policy carefully to understand our practices. You should also review our Terms of Use, available at www.braveandbetter.com/terms, as your use of the Services signifies your agreement to both documents.

If you have any questions or unresolved privacy concerns, you may contact us at [email protected].

Data Protection Across the Globe

Data protection laws vary by country and region, with some jurisdictions offering greater protections than others. Regardless of where you are located or where your information is processed, Brave and Better applies consistent safeguards designed to protect your data. These safeguards align with widely recognized privacy and security standards and reflect our commitment to handling your information responsibly, securely, and transparently.

Information We Collect 

We collect information in three primary ways:

1. Information you provide directly to us
   
   
2. Information collected automatically when you use our Site
   
   
3. Information received from third-party or integrated partners
   
   

Each category is described below.

1. Information You Provide to Us

You may provide information when you:

• Create an account or profile
  
  
• Download free resources or join our email list
  
  
• Purchase digital products
  
  
• Subscribe to upcoming courses or programs
  
  
• Participate in quizzes, assessments, or surveys
  
  
• Submit a coaching intake form
  
  
• Upload testimonials
  
  
• Interact with our customer support
  
  
• Communicate with us by email or through our Site
  

The personal data you may provide includes (but is not limited to):

• Name
  
  
• Email address
  
  
• Phone number
  
  
• Mailing address (billing only)
  
  
• Payment information (processed securely via Stripe, PayPal, or Kajabi — we do not store full credit card numbers)
  
  
• Account or profile information
  
  
• Quiz/survey responses
  
  
• Coaching intake or form responses
  
  
• Testimonials (written, audio, or video)
  
  
• Any content you voluntarily submit through our Site
  
  

2.  Information We Automatically Collect

Our Site, service providers, and hosting platforms automatically collect usage data, including:

• Pages visited
  
  
• Buttons clicked
  
  
• Navigation behavior
  
  
• Features accessed
  
  
• Time spent on pages
  
  
• Number of logins
  
  
• Referring URLs
  
  
• Browser type
  
  
• Operating system
  
  
• Device type
  
  
• Screen resolution
  
  
• IP address
  
  
• Unique device identifiers
  
  
• Language preferences
  
  
• Time zone
  
  
• General location indicators
  
  
• System performance data
  
  

We may also collect automated error reports when technical issues occur.

We use:

• First-party cookies
  
  
• Third-party cookies
  
  
• Tracking pixels
  
  
• Web beacons
  
  
• Tags
  
  
• Analytics tools
  
  
• Advertising tools
  
  

Emails sent through Brave and Better or ActiveCampaign may include pixels that allow us to see who opened the email and clicked links.

3. Information From Third Parties and Social Login

We may receive information from:

Social Media Logins / Integrations

If you choose to create or log into your account using a third-party platform (such as Google, Facebook, or Apple), we may receive:

• Your name
  
  
• Email
  
  
• Profile photo
  
  
• Account ID
  
  
• Any information you authorize the third-party to share
  

This information helps you log in easily and securely. (You can adjust what data is shared in your social media account settings.)

Payment Processors

From Stripe, PayPal, or Kajabi, we may receive:

• Payment confirmations
  
  
• Transaction details
  
  
• Billing address (if required for purchase)
  

Marketing & Analytics Providers

We may receive data from:

• Meta/Facebook Pixel
  
  
• Google Analytics
  
  
• ActiveCampaign
  
  
• Kajabi analytics
  
  
• Other advertising or analytics integrations
  
  

Fulfillment or Bonus Partners

If a product includes a bonus delivered by a third party, we may share your information so they can fulfill your bonus. You consent to this by purchasing or opting into the offer.

How We Use the Information We Collect

We use your information to:

Provide & Improve Our Services

• Deliver digital products
  
  
• Process your transactions
  
  
• Create and manage user accounts
  
  
• Provide customer support
  
  
• Improve the functionality and user experience of the Site
  
  
• Operate and optimize our business
  
  

Communicate With You

• Send transactional emails (receipts, confirmations, product access)
  
  
• Send educational content and newsletters
  
  
• Deliver promotions or updates about new offerings
  
  
• Notify you of changes to our Services or policies
  
  

You can unsubscribe from promotional emails at any time.

Personalize Your Experience

• Tailor content based on your behavior
  
  
• Recommend relevant offerings
  
  
• Customize marketing messages
  
  
• Offer personalized product suggestions
  
  

Marketing, Advertising & Analytics

• Measure marketing effectiveness
  
  
• Deliver retargeting campaigns
  
  
• Track engagement with emails or ads
  
  
• Understand user behavior across our Site
  
  

Legal, Security & Protection

• Detect fraud
  
  
• Protect our intellectual property
  
  
• Enforce our Terms of Use
  
  
• Comply with legal requirements
  
  
• Maintain platform integrity
  
  

How We Share Information 

We do not sell your personal information. We may share your information with:

Service Providers

These include:

• Kajabi (product hosting)
  
  
• Stripe & PayPal (payment processing)
  
  
• ActiveCampaign (email marketing)
  
  
• Website hosting and analytics tools
  
  
• Advertising partners (such as Meta or Google)
  
  

These providers are contractually required to handle your data securely.

Third-Party Bonuses or Fulfillment

If your purchase includes a bonus from a partner, coach, or affiliate, we may share your contact information so they can deliver the offer.

Legal or Compliance Requirements

We may share information if needed to:

• Comply with law
  
  
• Respond to a lawful request
  
  
• Protect rights, safety, or property
  
  

Business Transfers

If Brave and Better is involved in a sale, merger, or reorganization, your information may be transferred to the new entity consistent with this Privacy Policy.

Cookies and Tracking Technologies

We use cookies and tracking technologies to:

• Understand how you use our Site
  
  
• Improve browsing experience
  
  
• Provide personalized content
  
  
• Deliver targeted advertising
  
  
• Measure email and marketing performance
  
  

Cookies may be session-based (temporary) or persistent (longer-term). You can disable cookies in your browser, but some features may not work correctly.

Data Storage, Security, and Retention

Security Measures

We take reasonable steps to protect your information, including:

• SSL encryption
  
  
• Secure third-party payment processors
  
  
• Controlled access to systems
  
  
• Regular monitoring of our platforms
  
  

However, no online system is 100% secure. Use the internet at your own risk.

Data Retention

We retain your information:

• As long as necessary to deliver our Services
  
  
• As long as legally required
  
  
• Until you request deletion (where applicable)
  
  

Certain transactional records must be kept for business or tax purposes.

Children's Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided information, contact us immediately.

Third-Party Links

Our Site may contain links to third-party websites, which have their own privacy policies.We are not responsible for their practices or content.

Your Choices and Rights

You may:

• Update or delete your account information
  
  
• Unsubscribe from marketing emails
  
  
• Disable cookies
  
  
• Request a copy of your data
  
  
• Request data deletion (where allowed by law)
  
  

To exercise your rights, email: [email protected]

CALIFORNIA PRIVACY RIGHTS (CCPA)

California residents have the right to:

• Request access to the personal data we collect
  
  
• Request deletion of personal information
  
  
• Opt out of the sale of personal data (we do not sell data)
  
  
• Not face discrimination for exercising these rights
  
  

To submit a request, email [email protected]

GDPR RIGHTS (EU/EEA)

Residents of the European Economic Area have the right to:

• Access their data
  
  
• Correct inaccurate information
  
  
• Request deletion (“right to be forgotten”)
  
  
• Restrict or object to processing
  
  
• Withdraw consent
  
  
• Request data portability
  
  
• File a complaint with their data protection authority
  
  

To exercise any GDPR rights, contact: [email protected]

International Transfers 

Your information may be transferred to and processed in the United States. By using our Site, you consent to this transfer.

We take steps to ensure appropriate safeguards are in place for international users.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time.  If changes are significant, we may notify you via email or website notice.

The updated date will always appear at the top of this policy.

Contact Us

If you have questions or concerns about this Privacy Policy:

Brave and Better, LLC
3343 Peachtree Rd NE
Atlanta, GA 30349
[email protected]
404-491-9923