Meet Our Founder
Meet Jennifer Y. Afriyie
Jennifer is a powerhouse of resilience, wisdom, and transformation. Raised in a single-parent home with profound challenges, Jennifer defied the odds to become a sought-after leader in personal development, faith-driven success, and strategic marketing. Born to Ghanaian immigrant parents, she intimately understands the weight of overcoming barriers—navigating not only personal trauma and hardship but also the unique struggles of being a Black woman in America, a deep thinker who often felt different from those around her, and a long-distance caregiver.
Jennifer’s story is one of relentless perseverance. Having navigated family hardships and deep personal struggles, she understands what it means to rise above adversity. While many who have endured similar hardships often remain trapped in survival mode, she chose a different path—one of self-actualization, healing, and purpose.
The statistics would have predicted a different trajectory for her life. Yet, she refused to settle. She fought for a future beyond struggle, leveraging her sharp intellect, deep faith, and unshakable drive to build a life of success and impact. Her life proves that transformation is possible no matter the obstacles.
From launching her own consulting business that thrived for nearly a decade to transitioning into high-level marketing strategy and analytics roles for Fortune 500 companies, Jennifer has not only mastered the art of reinvention but has also created transformation wherever she goes. Her mission is clear: to show others how to overcome, rise, and do it well—to steward success, faith, and life with excellence despite the challenges they’ve faced.
Through Brave & Better Co., Jennifer inspires high performers, visionary creatives, and faith-driven entrepreneurs to reclaim their power, break free from cycles of fear and self-sabotage, and take bold action toward their calling. Her work empowers those who feel stuck, unseen, or unfulfilled to step into their full potential—whether that means building a thriving business, developing deep inner peace, or achieving life-changing breakthroughs.
Despite enduring betrayal, hardship, and setbacks, Jennifer has never stopped loving, never stopped growing, and never stopped believing in the power of transformation. Whether through her writing, coaching, speaking, or strategic guidance, she is on a mission to help others rise—and do it the right way.
When she’s not leading high-impact projects or helping others unlock their potential, Jennifer enjoys writing music, painting, taking long walks in nature, soaking in the sun, watching butterflies, analyzing great films, and always learning something new.